United Nations
Association Comms
Project description:
My work for the Communications Team at the United Nations Association Stockholm includes creating and managing content for social media platforms to raise awareness about the work and values of the United Nations.
The work consists of finding communication strategies aimed at students and the wider community, producing both written and visual content, including posts, campaigns, and promotional materials.
I also support outreach initiatives and events, with the aim of strengthening engagement and increasing the visibility of UNA Stockholm’s activities.
Channels:
Instagram
Facebook
Posts made for the organisation’s Instagram to spread awareness about the International Days of the United Nations.These posts are made mostly using the already adapted framework of the organisation’’s visual identity.
After reviewing the visuals, I came up with suggestions to better the visual identity of the organisation from a design perspective, focusing on clarity, consistency, and overall visual impact.
Suggestions included layout changes, colour contrast, grid frameworks and using more imagery to make our content more engaging. A cleaner and more neutral typeface helps improve readability and align better with general UN visual identity, whilst also Introducing using more story formats, to share more knowledge.
As the organisation now have adopted some of my suggestions, we will now be working towards a more cohesive feed. You can see the examples below
Hopeful and actionable World Water Day stories that simplify heavy global data into light-hearted, bite-sized messaging using an updated design language.
Thumbnails for posts made according to the guidelines I’d suggested.
Instagram planning approach that uses categorised frameworks and mixed formats to ensure a diverse, audience-targeted, and aesthetically cohesive feed.
Informational Instagram carousel using the updated design language to spread awareness on World Water Day.
As part of my suggested changes to make the organisations visual identity more cohesive I created templates to make sure creating posts is accessible for all team members.