Wateraid Awareness Campaign
Project description:
A purely fictional campaign aimed to raise awareness for Wateraid. Through displaying ‘healthy’ childhoods through image and video, yet subverting that through the messages we deliver and speak, the campaign aims to make the audience think twice about what they perceive as societal norms.
Through questioning the norm we can build engagement. Alongside this, the campaign iteself is narrative driven, in which I aimed to display my ability to develop stories through very simple video and messaging.
Channels:
Instagram
Linkedin
Hero campaign video.
Extractions from the campaign video in to short form content.
Altering tone of voice depending on the target audience.
Balancing imagery on the overall feed, alongside injecting the wateraid visual identity to create recognisable thumbnails.